Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
IOF Membership Spotlight: Sylvia Abraham of Bella Botanica Flowers
Member Spotlight: Sylvia Abrahams of Bella Botanica
In this month's Member Spotlight, we celebrate the incredible talents of Sylvia Abrahams, the creative force behind Bella Botanica. With a passion for floral design that transforms weddings into unforgettable experiences, Sylvia’s story is one of dedication, artistry, and love for her craft.
IOF Membership Spotlight: Michelle Sheehan of Willow Florals
Michelle Sheehan - Wedding florist from Willow Florist, Limerick
IOF Launch at Bellinter House: A Blooming Success!
The Institute of Flowers (IOF) officially launched at the stunning Bellinter House last week, bringing together over 70 florists, suppliers and educators for a truly remarkable day.