Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Wearable Floristry Took Bloom by Storm!
Floral fashion took centre stage at Bloom 2025 as professional florists wowed the crowds — and the cameras — in our first-ever Wearable Floristry Competition. From media buzz to jaw-dropping designs, this was a moment to remember. The winners are coming soon… but the celebration has already begun.
IOF Membership Spotlight: Sylvia Abraham of Bella Botanica Flowers
Member Spotlight: Sylvia Abrahams of Bella Botanica
In this month's Member Spotlight, we celebrate the incredible talents of Sylvia Abrahams, the creative force behind Bella Botanica. With a passion for floral design that transforms weddings into unforgettable experiences, Sylvia’s story is one of dedication, artistry, and love for her craft.
IOF Membership Spotlight: Michelle Sheehan of Willow Florals
Michelle Sheehan - Wedding florist from Willow Florist, Limerick
IOF Launch at Bellinter House: A Blooming Success!
The Institute of Flowers (IOF) officially launched at the stunning Bellinter House last week, bringing together over 70 florists, suppliers and educators for a truly remarkable day.