Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Learn, Challenge, Create: A Unique Workshop with Diana Toma
Join Diana Toma for a thought-provoking day of learning, discussion, and creativity. Explore what sustainability really means in floristry before putting theory into practice through hands-on design work. After inspiring florists across Bloom 2026, Diana returns to Ireland for a workshop that promises to challenge, encourage, and inspire every florist, regardless of experience or role within the industry.
How One Workshop Helped Shape Bloom 2026
What started as a one-day wearable floristry workshop with Diana Toma quickly became one of the building blocks behind the success of Bloom 2026. Hosted at Tanners Foliage Farm and supported by Positive2Work Skillnet, the workshop gave Irish florists the opportunity to learn from one of Europe’s leading educators, developing skills, confidence, and creativity that could be seen throughout Bloom. From stunning wearable designs to award-winning floral displays, the impact of education was evident at every turn.
Gold for Irish Floristry: From Seed to Full Bloom Wins at Bloom 2026
Awarded Gold at Bloom 2026, From Seed to Full Bloom: The Future of Floristry in Ireland was a powerful collaborative installation created by florists from across Ireland. Designed by the Institute of Flowers, the piece celebrated community, education, creativity, and the shared vision driving Irish floristry forward. Through seeds, willow, and flowers, it told the story of a profession growing stronger together.
Irish Floristry Bloomed Bright at Bloom 2026
Bloom 2026 was a celebration of creativity, community, and the future of Irish floristry. From award-winning designs and wearable floral art to hands-on demonstrations and career inspiration, the Institute of Flowers showcased the incredible talent within our industry. Supported by Positive2Work Skillnet, this year’s Bloom highlighted the power of education, collaboration, and professional development, while reinforcing a simple message: together, Irish floristry continues to learn, grow, and bloom. 🌿🌸
Want to Be Part of Bloom 2026 With the Institute of Flowers?
Join the Institute of Flowers at Bloom 2026 and be part of one of Ireland’s biggest celebrations of floristry. From live floral installations and workshops to networking and industry connection, discover how IOF members are helping shape the future of floristry in Ireland. 🌿
When the world feels uncertain, flowers matter more
In a world that feels uncertain, flowers become more than a product — they become a lifeline. As costs rise and global pressures impact our industry, one truth remains unchanged: people need connection, comfort, and care. And that is exactly what florists provide. This is not a moment to step back. It is a moment for florists to step forward, because what we offer has never mattered more.
The Rising Cost of Getting Flowers to Ireland
How Florists Can Buy Flowers More Profitably
Trade Insight: Valentine’s 2026 Auction Performance at Royal FloraHolland
The Journey of a Flower: From Grower to Florist
Follow the journey of a flower from grower to florist and discover the global network of farms, auctions and wholesalers that bring fresh flowers to your shop each day.
Why Choosing a Local Florist This Valentine’s Day Matters
Choosing a local florist this Valentine’s Day is about more than flowers. It’s about craftsmanship, care, and connection — supporting skilled professionals who create meaningful moments at the heart of their communities.
Gen-Z, Weddings & What This Means for Irish Florists
AI, Floristry & the Future: Why Experience Will Matter More Than Ever
As AI makes information instantly accessible, the true value of floristry is shifting. Knowledge alone is no longer the differentiator — experience is. In an industry rooted in emotion, connection, and human moments, the florists who thrive will be those who create meaning, not just arrangements.
Understanding the Basics of the Floristry Trade
Porta Nova: Sustainable Roses Designed for Modern Floristry
Porta Nova is a world-leading grower of Red Naomi roses, renowned for combining exceptional quality with a genuine commitment to sustainable floriculture. Growing exclusively in the Netherlands, their low-impact greenhouses use renewable energy, water recycling and biological crop protection to produce roses that meet the highest professional standards. For florists, Porta Nova represents reliability, longevity and a responsible choice — premium roses designed for modern, values-led floristry. 🌹🌿
Understanding Flower Quality, Grades and Varieties.
Pantone Colour of the Year: Cloud Dancer
Qualifications in Floristry
Explore recognised floristry qualifications in Ireland and Europe. Learn about QQI, City & Guilds, FLORINT standards, bench training, and CPD with IOF.
Your IOF Guide to Surviving (and Thriving!) This Christmas Season
Discover expert advice from the Institute of Flowers to help Irish florists stay organised, profitable, and calm through the busy Christmas season.
