Discover what florists across Ireland learned at Morgan Douglas Nuth’s high-impact IOF masterclass—from pricing for profit and sales strategies to design innovation and creative rejuvenation. Find out why everyone’s still talking about it—and why you won’t want to miss the next one.

This wasn’t just a workshop — it was a wake-up call. Watching Hanneke Frankema work live at Killeen Castle reminded us that floristry isn’t just about flowers… it’s about precision, passion and pushing creative limits. We didn’t just learn techniques — we walked away changed

With temperatures hitting 28°C across Ireland, florists are facing a serious challenge: keeping flowers fresh in the heat. Not all fridges are created equal—and using a food fridge could be doing more harm than good. In this blog, we break down the difference between a flower fridge and a food fridge, and why now is the time to invest in the right one for your business.

We’re proud to celebrate IOF board member Yvonne Milland, who was named Established Business Woman of the Year by Network Ireland Galway. Yvonne is a shining example of the leadership, passion, and dedication that defines the Institute of Flowers. Learn how our board is shaping the future of floristry in Ireland — and why it matters

Jenny Murphy's award-winning design at Bloom 2025 blended flawless technique with floral elegance. Her structured shoulder piece, made without pins or clips, showcased the future of wearable floristry in Ireland. A proud moment for our industry and a masterclass in craftsmanship.

Allison Hood of Allison Hood Flower School wowed judges with a breathtaking floral headpiece that danced with colour. Her use of garden blooms, wild textures, and perfectly balanced hues earned her the Best Use of Colour award at Bloom 2025. A triumph of creativity, craft, and colour harmony.

Floral fashion took centre stage at Bloom 2025 as professional florists wowed the crowds — and the cameras — in our first-ever Wearable Floristry Competition. From media buzz to jaw-dropping designs, this was a moment to remember. The winners are coming soon… but the celebration has already begun.

Member Spotlight: Sylvia Abrahams of Bella Botanica

In this month's Member Spotlight, we celebrate the incredible talents of Sylvia Abrahams, the creative force behind Bella Botanica. With a passion for floral design that transforms weddings into unforgettable experiences, Sylvia’s story is one of dedication, artistry, and love for her craft.