Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Qualifications in Floristry
Explore recognised floristry qualifications in Ireland and Europe. Learn about QQI, City & Guilds, FLORINT standards, bench training, and CPD with IOF.
Your IOF Guide to Surviving (and Thriving!) This Christmas Season
Discover expert advice from the Institute of Flowers to help Irish florists stay organised, profitable, and calm through the busy Christmas season.
Know Your Costs, Grow Your Profits with Morgan Douglas Nuth
Community, Education & Skill: Celebrating One Year of the IOF
The IOF celebrates its first birthday at Killeen Castle — a night of community, education, skill, and inspiration for Ireland’s floristry professionals
Floristry in Ireland: Why a United Voice Matters
As Ireland’s floristry industry evolves, so too does the need for a united voice. Rising costs, shifting EU standards, and growing professional demands mean florists can no longer work in isolation. The Institute of Flowers was founded to bring Ireland’s florists together — to advocate, educate, and elevate. Through partnerships with Skillnet Ireland and Florint, the IOF is opening doors to international standards and professional recognition, ensuring floristry in Ireland continues to grow stronger, together.
🎨 Designing with Colour Confidence — A Full-Day Workshop with Adele Roche
Discover the power of colour in floristry.
Join colour expert Adele Roche at Killeen Castle for Designing with Colour Confidence — a one-day workshop exploring how colour influences emotion, brand perception, and sales. Learn to create palettes that connect, elevate your floral storytelling, and use colour psychology to attract higher-value clients. A must for florists who want to design with purpose and sell with confidence.
📅 Sunday, 2nd November | 9:30–5:00 | Killeen Castle
Budget 2026 — What It Means for Floristry Businesses in Ireland
Budget 2026 introduces several key measures that will directly affect Ireland’s floristry businesses — including increases to the national minimum wage, PRSI, and carbon tax, as well as extended supports for energy costs and electric vehicles. Florists should prepare for higher employment and delivery costs, review pricing structures, and explore new opportunities through sustainability and innovation incentives.
The Institute of Flowers Turns One – Join the Celebration! 🎉🌸
Join the Institute of Flowers’ 1st birthday celebration at Killeen Castle on the 2nd of November 2025. An evening of networking for Irish Florists and Suppliers with expert talks on business growth, pensions, finance and social media. Celebrate with Cake, colour and creativity - Tickets available now!
Reposting on Instagram, How Florists Can Use it to Grow Their Profile
Reposting on instagram for florists, why, when and what posts should you repost!
Health & Safety Training, Exclusive One-Time Offer for Florists in Ireland
Growth: Hanneke’s Inspiring Show at the Florint World Cup
At the Florint World Cup, Hanneke Frankema's show "Growth" was an unforgettable journey. Instead of focusing on herself, she put the spotlight on her students and the entire floral industry, from growers to florists. It was a powerful, inspiring message about mentorship, respect, and our deep connection to nature that left few in the room unchanged.
The Institute of Flowers Turns One – And You’re Invited to the Celebration at Killeen Castle
Join the Institute of Flowers 1st birthday on 2 Nov at Killeen Castle. Inspiring talks, sustainability panel & networking for florists in Ireland.
The Power of Colour: One Day to Transform Your Floristry
Discover how to use colour as your most powerful tool in floristry with international colour expert Adele Roche. This one-day workshop on Saturday, 2nd November 2025 at Killeen Castle will transform your designs, sales, and client connections. With only 20 seats available – and members getting priority booking – this is a rare chance to learn from a global authority right here in Ireland.
One Week On: Reflections from the Floral World Cup
SEO vs GEO: What’s the Difference, and Why Should Florists Care?
Colour, Confidence, and Creativity: Highlights from Adele Roche’s Inspiring Webinar with the IOF
Missed Adele Roche’s colour webinar? Here’s what made her webinar one of the most empowering and engaging events yet for Irish Florists.
Corporate Member Spotlight : How Digital Tools Are Changing the Game for Irish Florists
Running a flower shop in Ireland isn’t all sunshine and roses—especially when you're juggling rural deliveries, complex VAT, and endless admin. This post explores how florist-specific software like Digital Florists is helping Irish florists streamline operations, boost efficiency, and get back to doing what they love: creating beautiful blooms.
The Future of Irish Floristry Starts with Better Education
Inside Morgan’s Masterclass: Why Florists Are Still Buzzing and Why You’ll Wish You Were There
Discover what florists across Ireland learned at Morgan Douglas Nuth’s high-impact IOF masterclass—from pricing for profit and sales strategies to design innovation and creative rejuvenation. Find out why everyone’s still talking about it—and why you won’t want to miss the next one.
Wire, Wonder & Wow Moments – Hanneke at Killeen Castle
This wasn’t just a workshop — it was a wake-up call. Watching Hanneke Frankema work live at Killeen Castle reminded us that floristry isn’t just about flowers… it’s about precision, passion and pushing creative limits. We didn’t just learn techniques — we walked away changed