As Ireland’s floristry industry evolves, so too does the need for a united voice. Rising costs, shifting EU standards, and growing professional demands mean florists can no longer work in isolation. The Institute of Flowers was founded to bring Ireland’s florists together — to advocate, educate, and elevate. Through partnerships with Skillnet Ireland and Florint, the IOF is opening doors to international standards and professional recognition, ensuring floristry in Ireland continues to grow stronger, together.

Join the Institute of Flowers’ 1st birthday celebration at Killeen Castle on the 2nd of November 2025. An evening of networking for Irish Florists and Suppliers with expert talks on business growth, pensions, finance and social media. Celebrate with Cake, colour and creativity - Tickets available now!

Reposting on instagram for florists, why, when and what posts should you repost!

At the Florint World Cup, Hanneke Frankema's show "Growth" was an unforgettable journey. Instead of focusing on herself, she put the spotlight on her students and the entire floral industry, from growers to florists. It was a powerful, inspiring message about mentorship, respect, and our deep connection to nature that left few in the room unchanged.

Join the Institute of Flowers 1st birthday on 2 Nov at Killeen Castle. Inspiring talks, sustainability panel & networking for florists in Ireland.

Discover how to use colour as your most powerful tool in floristry with international colour expert Adele Roche. This one-day workshop on Saturday, 2nd November 2025 at Killeen Castle will transform your designs, sales, and client connections. With only 20 seats available – and members getting priority booking – this is a rare chance to learn from a global authority right here in Ireland.

Discover what florists across Ireland learned at Morgan Douglas Nuth’s high-impact IOF masterclass—from pricing for profit and sales strategies to design innovation and creative rejuvenation. Find out why everyone’s still talking about it—and why you won’t want to miss the next one.

Hanneke Frankema brought her signature flair and floral brilliance to Killeen Castle for an unforgettable workshop experience. From breathtaking designs to hands-on learning, this day was one to remember — and a powerful reminder of the magic floristry can bring when the right people and products come together.

With temperatures hitting 28°C across Ireland, florists are facing a serious challenge: keeping flowers fresh in the heat. Not all fridges are created equal—and using a food fridge could be doing more harm than good. In this blog, we break down the difference between a flower fridge and a food fridge, and why now is the time to invest in the right one for your business.

We’re proud to celebrate IOF board member Yvonne Milland, who was named Established Business Woman of the Year by Network Ireland Galway. Yvonne is a shining example of the leadership, passion, and dedication that defines the Institute of Flowers. Learn how our board is shaping the future of floristry in Ireland — and why it matters