About Us

Why we’re here?

We are the national body for floristry in Ireland — setting the standard, connecting professionals, and shaping the future of the industry through collaboration, education, and excellence.

We’re here to support every florist in Ireland, providing recognition, professional representation, and alignment with global standards as outlined by Florint. Our focus is on continuous education and development — both technical and business — to elevate the profession at every level.

Our Vision:

Elevate the Industry for Professional Floristry

Our Ethos:

What is the right thing for the florist and the industry

Our 5 Strategic Pillars:

  • Community & Collaboration

  • Professional Development

  • Competition & Recognition

  • Strategic Alliances

  • Education Pathways

Our Founders

Established in October 2024, the Institute of Flowers (IOF) marks a pivotal moment for Irish floristry.

Founded by florist Fionnuala McAuley, with over 20 years of industry experience, and business coach Sinead Kieran, the IOF was created to provide florists with the recognition, resources, and representation they’ve long lacked.

For too long, floristry was undervalued, with no collective voice or support.

The IOF now champions, protects, and elevates the profession in Ireland, advocating for its rightful status while fostering collaboration, growth, and inspiration for future talent.

Meet the Board

Are you ready to elevate your floristry career and gain a competitive edge in the thriving floral industry?

Joining the Institute of Flowers (IOF) will set you on a path of professional excellence and growth.

Join a network of passionate florists who are committed to excellence. With the Institute of Flowers, you are not just joining an organisation; you are becoming part of a movement that champions creativity, education, and professionalism in floristry.

Take the step towards transforming your career. Become a member of the Institute of Flowers today and bloom into the best florist you can be!

  • For students enrolled in a certified floristry course on the National Framework; QQI or City & Guild

  • For individual Professional Florists looking to connect, up-skill and collaborate.

  • For floristry businesses looking to grow connect and support their team. The business owner will get everything as per Professional Florist membership with an option to add up to 5 PAYW staff members for €80 per person.

  • For business looking to engage and connect with the Floristry industry.

  • College memberships must be aligned with QQI or City & Guilds floristry training and include up to 5 educators.

Raising Irish Floristry to the World Stage

The Institute of Flowers (IOF) is proud to partner with Florint, the International Florist Organisation, aligning Irish floristry with global best practices and industry standards. As a recognised member of Florint, we are committed to upholding their professional guidelines and making their wealth of knowledge and expertise available to our members.

Through this partnership, we ensure that Irish florists stay at the forefront of international trends, innovation, and excellence, while also giving our industry a stronger voice on the world stage. By connecting Ireland’s floristry community with a global network of professionals, we are creating new opportunities for learning, recognition, and growth—both at home and internationally.

Together, we are shaping a stronger, more connected future for Irish floristry. launch your professional make-up artist journey.

Grow. Learn Bloom.