AI, Floristry & the Future: Why Experience Will Matter More Than Ever
There’s a growing conversation in every industry right now: will AI replace our jobs?
In floristry, the answer is a reassuring, no. But the more important question is the one fewer people are asking:
Will AI change how we work?
Absolutely. It already is.
We now live in a world where information is free. Anyone can learn colour theory, mechanics, pricing formulas, or bouquet styles at the click of a button. Tutorials, trends, and templates are everywhere — and increasingly powered by AI.
That doesn’t make florists obsolete.
It changes where our real value lies.
From Information to Experience
For years, expertise was a differentiator. Knowing more than your customer mattered.
Today, knowledge is accessible.
What isn’t accessible or easily replicated is experience.
AI can suggest colour palettes. It can’t read the room when a customer walks in grieving. It can generate captions. It can’t hold a bride’s nerves together on the morning of her wedding.
Floristry has always been emotional work. We deal in moments: love, loss, celebration, transition. As technology accelerates, human connection becomes the premium offering.
What Florists Can Do Differently Now
The florists who will thrive in the next decade aren’t fighting technology, they’re shifting focus.
Less emphasis on:
Explaining basic information
Competing on price
Chasing every trend
More emphasis on:
How customers feel in your space
The story behind your work
Relationships, not transactions
Community, trust, and continuity
This might look like:
Reimagining the in-shop experience
Creating moments customers want to return to
Hosting workshops, conversations, or events
Sharing your values, not just your products
The Power of Connection in a Digital World
AI is efficient.
Floristry is emotional.
That contrast is our strength.
In a world where everything is automated, speed-driven, and optimised, people will seek out businesses that feel grounded, human, and intentional. They will remember how you made them feel long after they forget what they paid.
Florists are uniquely positioned here. Our work already sits at the intersection of craft, emotion, and care. The opportunity now is to lean into that, consciously and confidently.
A Question Worth Asking
As business owners, we don’t need to fear AI. But we do need to evolve.
So perhaps the most important question for florists today isn’t what can AI do?
It’s this:
If knowledge is no longer your advantage, what is?
Because the future of floristry won’t be built on information alone.
It will be built on experience, connection, and humanity, the things no machine can replicate.
