Porta Nova: Sustainable Roses Designed for Modern Floristry
Naomi Red Roses
Sustainability is no longer a “nice to have” in floristry, it’s a responsibility. As florists, we are increasingly conscious of where our flowers come from, how they are grown, and the values behind the businesses we support. That’s why the Institute of Flowers is proud to welcome Porta Nova as a Corporate Member.
A World Leader in Red Naomi Roses
Porta Nova is globally recognised as a specialist grower of Red Naomi roses, a variety loved by florists for its deep, velvety red colour, strong stems, generous head size and excellent vase life. These are roses designed for impact, whether in luxury bouquets, weddings, Valentine’s displays or statement arrangements.
What sets Porta Nova apart is not just consistency and quality, but the care taken at every stage of the growing process to ensure those roses perform exactly as florists need them to.
Sustainability at the Core
Porta Nova grows exclusively in the Netherlands using highly advanced, low-impact greenhouse systems. Their approach to sustainability is practical, measurable and continuously evolving.
Key pillars of their growing philosophy include:
Renewable energy and energy efficiency, significantly reducing CO₂ emissions
Water recycling systems, ensuring minimal waste and responsible water use
Biological crop protection, prioritising natural solutions over chemical intervention
Efficient logistics and planning, reducing unnecessary transport and resource use
For florists, this means peace of mind — knowing that the roses you are buying are grown with respect for the environment, without compromising on quality or reliability.
What This Means for Florists
Modern customers are asking more questions about sustainability, provenance and ethics. Working with growers like Porta Nova allows florists to confidently answer those questions, while still delivering premium designs.
Porta Nova roses offer:
Consistent quality you can trust during peak periods
Strong stems and excellent vase life for happy customers
A sustainable story that aligns with modern values
A product suited to high-end, professional floral work
This is sustainability that works with florists, not against them.
Porta Nova’s Green House
Looking Ahead: Bloom 2026
Porta Nova will also be joining the Institute of Flowers at Bloom 2026, a particularly special year as Bloom celebrates its 20th anniversary. Their presence represents the type of collaboration the IOF is committed to building, connecting Irish florists with leading international growers who share the same values of quality, education and responsibility.
Why This Matters
The Institute of Flowers exists to support, connect and future-proof floristry in Ireland. Corporate partnerships like this are about more than sponsorship — they are about creating real value for our members and raising standards across the industry.
Porta Nova’s commitment to excellence and sustainability reflects the direction floristry is moving in, and we’re delighted to have them as part of the IOF community.
Because the future of floristry depends on the choices we make today and who we choose to grow with. 🌹🌿
