Hanneke Frankema brought her signature flair and floral brilliance to Killeen Castle for an unforgettable workshop experience. From breathtaking designs to hands-on learning, this day was one to remember — and a powerful reminder of the magic floristry can bring when the right people and products come together.

With temperatures hitting 28°C across Ireland, florists are facing a serious challenge: keeping flowers fresh in the heat. Not all fridges are created equal—and using a food fridge could be doing more harm than good. In this blog, we break down the difference between a flower fridge and a food fridge, and why now is the time to invest in the right one for your business.

We’re proud to celebrate IOF board member Yvonne Milland, who was named Established Business Woman of the Year by Network Ireland Galway. Yvonne is a shining example of the leadership, passion, and dedication that defines the Institute of Flowers. Learn how our board is shaping the future of floristry in Ireland — and why it matters

Floral fashion took centre stage at Bloom 2025 as professional florists wowed the crowds — and the cameras — in our first-ever Wearable Floristry Competition. From media buzz to jaw-dropping designs, this was a moment to remember. The winners are coming soon… but the celebration has already begun.