Master the Art of Floral Wiring: Exclusive Workshops with Hanneke Frankema

The Institute of Flowers Ireland is thrilled to announce a rare opportunity for Irish florists to learn from one of the world's most respected floral artists. Dutch Master Florist Hanneke Frankema will be bringing her exceptional wiring techniques and framework expertise to Ireland for an exclusive two-day masterclass series this May.

A Master Among Florists

Hanneke Frankema is internationally acclaimed for her precision, creativity, and distinctive approach to floral design. Her work has graced international stages, magazines, and prestigious events. What sets Hanneke apart is her remarkable ability to transform simple wire into intricate frameworks that become the foundation for breathtaking floral art.

Her technical expertise in wiring is unmatched, allowing her to create designs that seem to defy gravity and challenge conventional approaches to floristry. For florists looking to expand their technical abilities, learning from Hanneke offers an unprecedented opportunity to elevate your work.

Two Specialised Days of Learning

We've structured this exclusive event to provide targeted learning based on your professional interests:

Sunday, 18th May: Commercial Wiring Masterclass

The first day focuses on commercial applications of advanced wiring techniques. Participants will:

- Learn how to create standout shop displays and commercial installations

- Master time-efficient framework construction methods

- Discover techniques for creating dramatic yet durable commercial pieces

- Complete unique designs with commercial applications, with Hanneke’s guidance.

- Gain insights into pricing and selling these high-value designs

This day is perfect for retail florists, shop owners, and designers who create regular commercial displays and want to add a distinctive edge to their work.

Monday, 19th May: Bridal Wiring Masterclass

The second day shifts focus to wedding and bridal designs. Participants will:

- Master the precise techniques behind luxury bridal frameworks

- Learn how to create distinctive wedding pieces that set you apart

- Discover methods for creating secure yet delicate bridal bouquets

- Complete wedding-focused designs, with Hanneke’s guidance.

- Gain insights into marketing and pricing high-end wedding work

This day is ideal for wedding specialists, freelance florists, and anyone looking to elevate their bridal portfolio with sophisticated designs.

What to Expect

Both days follow a similar format designed to maximise learning:

Each workshop begins with a comprehensive presentation where Hanneke showcases her portfolio and breaks down her technical approach. You'll gain insight into her creative process and see the remarkable range of designs possible with advanced wiring techniques.

Next comes the hands-on portion where you'll create two distinct designs under Hanneke's expert guidance. All materials are provided, including premium flowers, foliage, and specialised wiring supplies.

Throughout the day, Hanneke provides personal attention and practical demonstrations, ensuring you master the techniques that have earned her international recognition.

Who Should Attend?

These workshops are designed for experienced florists looking to expand their technical repertoire. While you don't need previous wiring experience, you should be comfortable with basic floristry techniques and tools.

The Sunday workshop is particularly valuable for:

- Shop owners and retail florists

- Commercial and corporate florists

- Designers looking to create dramatic installations

- Florists wanting to add profitable showcase pieces to their offerings

The Monday workshop is especially suited for:

- Wedding specialists

- Freelance florists building their bridal portfolio

- Designers looking to enter the luxury wedding market

- Florists wanting to offer unique bridal design

What You Need to Bring

Participants should bring their own toolbox including:

- Wire cutters

- Scissors

- Pliers

- Florist knife

- Secateurs

- Small apron

- Notebook and pen

All flowers, wires, and other materials will be provided for you.

Refreshments will be served twice during each day. For lunch, you're welcome to bring your own, or you can purchase a meal at the onsite restaurant.

## Investment in Your Professional Development

Each day is priced at €350 for non members and €250 for members, representing exceptional value for the opportunity to learn directly from a master of this calibre. Participants may book either day individually or maximise their learning by attending both days.

All materials are included, and you'll take home both your completed designs and the technical knowledge to transform your future work.

Limited Places Available

To ensure each participant receives personal attention, spaces are strictly limited. Early registration is strongly recommended as Hanneke's workshops typically sell out quickly.

Book your place now at here

Don't miss this extraordinary opportunity to learn from one of the world's finest floral artists, right here in Ireland.