IOF at Bloom 2025: A Milestone for Irish Professional Floristry
We are beyond thrilled to announce that the Institute of Flowers (IOF) will be making its debut at Bloom 2025, Ireland's premier gardening and horticulture festival. This represents a watershed moment for professional florists across Ireland who, for the first time, will have dedicated representation at this prestigious event.
A Seat at the Table
For too long, professional floristry has stood on the periphery of the wider horticulture conversation. Florists—the skilled artisans who transform blooms into breathtaking designs—have often been overlooked despite being an essential link between growers and the public. Bloom 2025 changes all that. By welcoming the IOF to the festival, Bord Bia and the horticulture industry are acknowledging what we've always known: professional floristry is a vital, skilled craft deserving of recognition alongside growers, garden designers, and nurseries.
Our Beautiful 5x5 Metre Stand
Visitors to Bloom will discover our stunning 5x5 metre stand that showcases the incredible talent and creativity of Irish professional florists. Step into our space to experience:
A fully-functioning professional flower shop demonstrating the day-to-day magic of floristry
Spectacular floral installations pushing the boundaries of design and craftsmanship
Live demonstrations from Ireland's most talented florists
Daily "Power Hours" where you can chat one-to-one with expert florists
Our theme "Growing from the Irish landscape into responsible, contemporary design floristry" will take visitors on a journey showing how Irish floristry harmoniously blends our natural heritage with modern design principles, bringing the very best of floristry to Irish customers throughout the changing seasons.
More Than Just Pretty Flowers
This presence at Bloom enables us to highlight that professional floristry is so much more than simply "playing with flowers." It's a skilled profession requiring technical knowledge, artistic vision, business acumen, and years of dedicated practice.
Our demonstrations will showcase the techniques and expertise behind professional floristry—from intricate wiring methods and construction skills to the deep knowledge of flower care that ensures arrangements look their best. Visitors will gain insight into the training, education, and constant upskilling that professional florists undertake.
Championing Irish Floristry Excellence
At the heart of our stand is a celebration of Irish floristry talent and the beautiful seasonal blooms our country produces. Visitors will discover how professional florists work thoughtfully with nature's rhythm, selecting the finest materials for every season and occasion.
Our floristry community thrives through knowledge-sharing and collaboration, with Irish florists constantly developing new techniques and approaches that allow us to create stunning designs year-round, no matter the season or occasion. This commitment to excellence ensures we can always meet our customers' needs while supporting sustainable practices.
A Community Coming Together
None of this would be possible without the incredible support we've received. From our sponsors including Skillnet Ireland and Positive2Work, to our dedicated industry partners, every contributor has played a vital role in bringing the IOF to Bloom. Our floristry tree display will showcase the vibrant community that makes Irish floristry possible.
Most importantly, this stand represents the coming together of professional florists from across Ireland. From city centre shops to rural studios, wedding specialists to everyday bouquet creators, the full spectrum of Irish floristry will be represented.
Come Visit Us!
We invite everyone to visit our stand at Bloom 2025, running from 31 May to 4 June in Phoenix Park, Dublin. Come meet the skilled professionals who create the floral moments that mark your most important life events—from the bouquet that expressed your love on Valentine's Day to the wedding flowers that made your special day unforgettable.
This is more than just a stand at a festival—it's recognition that professional floristry deserves its place at the heart of Irish horticulture. We're proud to represent our members and the wider floristry community at Bloom 2025, and we can't wait to show you what we can do.
The Institute of Flowers (IOF) was established in October 2024 to champion, protect, and elevate floristry in Ireland, ensuring it is recognised as the skilled profession it is. Through advocacy, collaboration, and opportunity, we are shaping a stronger future for the industry—one where florists thrive, businesses grow, and new talent is inspired to join our ranks.
