Why Florist Skill Matters More Than Ever in Today’s Market
Use Your Skill – Because It Matters More Than Ever
The days of abundant, overflowing florals may be fading – not because we don’t still love them, but because pricing is starting to dictate the way we design.
Flowers have become expensive. Transport, production, labour, and supply costs are climbing, and it’s impacting the bottom line of every florist. So now, more than ever, your skill is your strongest asset. It’s what separates a florist from someone who simply arranges flowers.
Gone are the days of hiding behind volume. The current climate demands precision, creativity, and technical know-how. It asks us to think more cleverly about how we use each bloom – to place with intention, to choose with care, and to design with real purpose.
At the IOF, we believe this moment is not a setback, but a turning point.
It’s a chance for professional florists to stand out – not because of how much they use, but because of how they use it. A well-trained florist can make five stems sing louder than a dozen thrown together. They can create movement, drama, softness, and structure with fewer materials and more impact.
This is why training, education, and continuing to evolve your practice matters so much. It’s not just about the flowers – it’s about the craft. The technique. The storytelling.
In short: skill equals sustainability.
And that’s the future.
🌸 Join us on Sunday 20th July at Killeen Castle for a one-day workshop with renowned florist Morgan Douglas Nuth. Learn how to create commercially viable designs with smarter flower use, see the new Oasis Renewal Foam in action, and walk away with techniques that increase your margin without compromising beauty.
Spaces are limited – book now and invest in your skill.
