Irish Floristry set to take centre stage at Bloom 2025
The Institute of Flowers, supported by Positive 2 Work Skillnet, calls on all flower-lovers and florists to upskill at its unique showcase in Pheonix Park from 29 May – 2 June. Whether you are a professional florist, a budding amateur, or you simply love a stunning display of beautiful blossoms, you are in for a real treat at Bloom 2025! For the first time, The Institute of Flowers, the representative body for the professional floristry industry in Ireland, is hosting a space dedicated to celebrating and upskilling in the art of floristry. Visitors to The Institute of Flowers beautiful display area, will have the opportunity to learn from a wealth of industry experts with a packed schedule of demonstrations by groups such as The Orchid Society and Hopeless Botanics, in addition to ‘Flower Hours’ covering everything from growing your own flowers, to creating stunning floral displays and the latest sustainability techniques.
Professional florists will also have the opportunity to win with the exciting ‘Wearable Floristry’ competition. Simply visit the stand wearing one of your own floral creations, perhaps a headpiece, an accessory, a dress or even a cloak, to be in with a chance to win €600 in vouchers for Van Der Plas Flowers & Plants, to further sweeten the glory of the win!
The competition, which is sure to turn more than a few heads at the event, will be judged by Lamber De Bie, Dutch Master Florist from Lamber De Bie Florists in Kilkenny and Waterford and Chair of the IOF; Adele Roche, Colour Psychologist and Design Consultant; and Maria Walsh, MEP and ambassador for the Institute of Flowers.
Fionnuala McAuley, Founder of The Institute of Flowers said:
“We are delighted to partner with Positive2Work Skillnet to create this fantastic presence at Bloom 2025. Our Institute was established to support and nurture the thousands of professional florists operating in Ireland and to help future-proof the sector for generations to come. There is a huge amount of creativity, talent and expertise within the sector that we want to preserve and share. This showcase at Bloom provides the perfect opportunity to celebrate the industry and engage with our members, as well as sharing our knowledge and expertise with the wider public.”
Grainne O’Boyle, Network Promoter, Positive2Work Skillnet, said:
“The team here at Positive2Work Skillnet are very excited to support the institute of Flowers presence at this year’s Bloom. The Irish cut flower industry generates €97m annually and the professional floristry industry is largely built on a network of SMEs throughout the country. Skillnet Ireland are committed to supporting and developing the future skills essential to SMEs and without a doubt the workshops at Bloom will provide participants with hands-on experience in creating sustainable floral arrangements in a manner which incorporates eco-friendly practices into their businesses.”
For further information, please contact:
Lisa Porter / Frankie B. Francis
Director, StoryArc
Lisa@storyarc.ie / frankie@storyarc.ie
Tel: 087 7444067 (LP) / 087 7725661 (FBF)
About the IOF:
Launched in 2024, the Institute of Flowers (IOF) is the only association for Ireland’s thousands professional florists cultivating excellence across the sector specifically around digitalisation, leadership and sustainability. The IOF is the collective voice of Irish florists and advocates for a sustainable, future-proofed sector. The Institute provides members with resources, training and networking opportunities to support upskilling within the sector and elevate local,Irish floristry businesses. Visit: https://instituteofflowers.com/
About Positive2Work Skillnet
Positive2Work Skillnet is a multi-sector business network that supports companies of all sizes through subsidised upskilling programmes. The network ensures enterprises can respond effectively to their business and skills needs, with training that builds a dynamic, resilient and future-ready workforce. The network focuses on skills growth in the areas of management development and personal development. Collaborating with industry, the network designs, develops and delivers responsive, bespoke and flexible upskilling courses to address the ongoing needs of businesses. The courses also provide participants with valuable networking opportunities. Positive2Work Skillnet is open to private sector businesses across all sectors.
