Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Crafted to Perfection – Jenny Murphy’s Winning Design at Bloom 2025
Jenny Murphy's award-winning design at Bloom 2025 blended flawless technique with floral elegance. Her structured shoulder piece, made without pins or clips, showcased the future of wearable floristry in Ireland. A proud moment for our industry and a masterclass in craftsmanship.
A Masterclass in Colour – Allison Hood Wins Best Use of Colour at Bloom 2025
Allison Hood of Allison Hood Flower School wowed judges with a breathtaking floral headpiece that danced with colour. Her use of garden blooms, wild textures, and perfectly balanced hues earned her the Best Use of Colour award at Bloom 2025. A triumph of creativity, craft, and colour harmony.
Celebrating Creativity, Colour, and Craft – The Winners of the IOF Wearable Floristry Competition at Bloom 2025
Wearable Floristry Took Bloom by Storm!
Floral fashion took centre stage at Bloom 2025 as professional florists wowed the crowds — and the cameras — in our first-ever Wearable Floristry Competition. From media buzz to jaw-dropping designs, this was a moment to remember. The winners are coming soon… but the celebration has already begun.
We Put Flowers on the Map at Bloom 2025
Lily Bloom at Bloom 2025, Phoenix Park, Dublin
Irish Floristry set to take centre stage at Bloom 2025
The IOF visits Bac Orchids
IOF Membership Spotlight: Sylvia Abraham of Bella Botanica Flowers
Member Spotlight: Sylvia Abrahams of Bella Botanica
In this month's Member Spotlight, we celebrate the incredible talents of Sylvia Abrahams, the creative force behind Bella Botanica. With a passion for floral design that transforms weddings into unforgettable experiences, Sylvia’s story is one of dedication, artistry, and love for her craft.
A Celebration of Orchids at Bloom 2025: Join Me for a Live Floral Demonstration
Bloom in Motion: The IOF's Wearable Floral Fashion Competition
IOF at Bloom 2025: A Milestone for Irish Professional Floristry
Growing Connections: Inside Our Dutch Flower Adventure
Institute of Flowers at Bloom 2025: Join Us in Creating a Spectacular Display
Master the Art of Floral Wiring: Exclusive Workshops with Hanneke Frankema
IOF Membership Spotlight: Michelle Sheehan of Willow Florals
Michelle Sheehan - Wedding florist from Willow Florist, Limerick
A Blooming Thank You to Marginpar for Their Generous Support
IOF Launch at Bellinter House: A Blooming Success!
The Institute of Flowers (IOF) officially launched at the stunning Bellinter House last week, bringing together over 70 florists, suppliers and educators for a truly remarkable day.