Fionnuala McAuley is a florist, industry leader, and founder of the Institute of Flowers, dedicated to elevating and uniting the floristry profession across Ireland.

 With nearly two decades of hands-on experience, Fionnuala has built her career at the intersection of design, education, and industry development. Alongside her work as a florist, she represents Van der Plas, one of Europe’s leading flower exporters, giving her a unique perspective on the full supply chain—from grower to florist to customer.

 Fionnuala is deeply passionate about positioning florists as skilled professionals and ensuring the industry is recognised for its creativity, expertise, and economic value. Through the Institute of Flowers, she has created a platform that brings together florists from all sectors—retail, event, freelance, and education—fostering a supportive community focused on growth, collaboration, and continuous learning.

 Her work spans training programmes, national events, industry partnerships, and advocacy, with a strong focus on future-proofing floristry through education, sustainability, and digital innovation.

 Known for her practical approach, honest insights, and deep love of flowers, Fionnuala continues to inspire florists to refine their craft, build stronger businesses, and see the true value of their work.