Fionnuala McAuley is a florist, industry leader, and founder of the Institute of Flowers, dedicated to elevating and uniting the floristry profession across Ireland.

With nearly two decades of hands-on experience, Fionnuala has built her career at the intersection of design, education, and industry development. Alongside her work as a florist, she represents Van der Plas, one of Europe’s leading flower exporters, giving her a unique perspective on the full journey of flowers, from grower, to florist, to customer.

Fionnuala is also a European Master Certified Florist, having completed the prestigious EMC (European Master Certification) programme — an internationally respected floristry education programme known for its high standards in technical skill, creativity, and innovation.

Passionate about flowers from a young age, Fionnuala is known for her warm, down-to-earth approach and her genuine love of supporting other florists. She strongly believes floristry is far more than simply arranging flowers, it is a skilled profession built on creativity, emotion, mechanics, logistics, and human connection.

Through the Institute of Flowers, she has created a welcoming platform that brings together florists from all areas of the industry, retail, weddings and events, freelance, education, and wholesale encouraging collaboration, community, and continuous learning.

Her work spans training programmes, national events, industry partnerships, and advocacy, with a strong focus on helping florists build stronger businesses, embrace sustainability, and confidently adapt to the future of the industry.

Known for her honest insights, practical knowledge, and approachable nature, Fionnuala continues to inspire florists across Ireland to refine their craft, recognise their value, and grow with confidence.