The Power of Colour: One Day to Transform Your Floristry
If you’ve ever stood in front of a flower stand and wondered why some arrangements instantly draw you in while others fade into the background, the answer is simple: colour.
On Saturday, 2nd November 2025, the Institute of Flowers is thrilled to welcome Adele Roche to Killeen Castle for an exclusive one-day workshop that will unlock the true power of colour in your floral work – and in your business.
Why Adele?
Adele Roche isn’t a florist – and that’s exactly what makes this day so valuable. She’s an internationally recognised colour expert with years of experience in design, interiors, and branding, helping global businesses use colour strategically to influence emotions, create impact, and drive sales.
Her approach will change the way you see every stem, petal, and vase. Adele will show you how to move beyond “what looks nice together” to a deeper understanding of:
Colour psychology – how hues influence mood and behaviour
The emotional sale – using colour to connect with clients instantly
Brand consistency – creating a recognisable visual identity in your work
Trend translation – applying seasonal and global trends to your floristry without losing your style
What You’ll Gain
By the end of this workshop, you won’t just be thinking about what flowers match – you’ll be designing with purpose, understanding exactly why certain colour combinations work, and how to use them to increase client satisfaction, sales, and repeat business.
Whether you work in weddings, retail, events, or corporate floristry, colour is your most powerful design tool – and Adele will teach you how to master it.
Event Details
📅 Date: Saturday, 2nd November 2025
📍 Location: Killeen Castle
⏰ Time: [Insert Time]
🎟 Investment:
IOF Members: €250
Non-Members: €350
💡 Only 20 seats available – IOF members get first access before tickets open to the wider florist community.
How to Book
📩 IOF Members – Book directly through our Circle platform to secure your member rate and priority access.
🌐 Non-Members – Book via our website once public sales open.
💡 Tip: If you’re not yet a member but want early access and the discounted rate, join the IOF today and book instantly via Circle.
Don’t Miss This
Opportunities to learn from a global colour authority right here in Ireland are rare. One day with Adele could completely transform your approach to design – and give you the tools to create work that’s not only beautiful but unforgettable.
🌈 Make colour your competitive edge.
Secure your spot on the priority list today
