Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Greenwashing: What Ireland’s New Environmental Claims Law Means for Florists
The Language We Use Matters: Greenwashing and Irish Floristry
New environmental marketing regulations are changing how florists communicate sustainability claims. From floral foam and packaging to locally grown flowers and eco-friendly products, the words we use matter. Discover what the new legislation means for Irish florists, how it affects everyday business practices and why transparency is more important than ever.
