Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Crafted to Perfection – Jenny Murphy’s Winning Design at Bloom 2025
Jenny Murphy's award-winning design at Bloom 2025 blended flawless technique with floral elegance. Her structured shoulder piece, made without pins or clips, showcased the future of wearable floristry in Ireland. A proud moment for our industry and a masterclass in craftsmanship.
A Masterclass in Colour – Allison Hood Wins Best Use of Colour at Bloom 2025
Allison Hood of Allison Hood Flower School wowed judges with a breathtaking floral headpiece that danced with colour. Her use of garden blooms, wild textures, and perfectly balanced hues earned her the Best Use of Colour award at Bloom 2025. A triumph of creativity, craft, and colour harmony.
