Blog
Your professional resource for industry news, delivering timely updates on market trends, seasonal availability and business developments that impact your practice. Through our in-depth interviews with leading industry figures, we provide valuable perspectives from across the floral sector!
Meet the Florist: Lorna from A Room in Bloom, Athlone
What does it really take to run a floristry business? We meet Lorna from A Room in Bloom, Athlone, for an honest and often humorous conversation about life behind the flowers. From changing business models and the physical demands of floristry to the importance of education, friendships and supporting one another, Lorna shares her experiences and her hopes for the future of Irish floristry.