Reposting on Instagram, How Florists Can Use it to Grow Their Profile

In a busy florist’s world, creating fresh content for Instagram every day can feel like just one more thing on an endless to-do list. That’s where reposting comes in — a simple but powerful way to keep your feed active, build connections, and show your audience you’re part of a thriving floral community.

Done well, reposting isn’t just “sharing someone else’s post.” It’s about curating, adding your own insight, and positioning yourself as a florist who’s connected, knowledgeable, and engaged.

Why Reposting Works for Florists

1. Show Your Work in Action

When customers share photos of your bouquets, installations, or event flowers, reposting them builds social proof. Potential clients see happy customers enjoying your work — and that’s more persuasive than any ad.

2. Position Yourself in the Industry

Reposting from growers, wholesalers, or fellow designers you admire shows you’re in tune with the wider floral world. Adding a short comment on why you’re sharing it (“We love this colour trend for spring weddings!”) makes you part of the conversation.

3. Stay Consistent Without Constant Creation

If you’re busy with orders, events, or workshops, reposting helps you maintain an active presence without starting from scratch. The key is adding your own caption so the post still feels authentic to you.

4. Strengthen Relationships

Tagging and crediting the original creator not only gives proper acknowledgement — it also opens doors for collaboration. Many accounts will engage with you or even reshare your content in return.

5. Share Trends and Inspiration

Reposting trend-led designs, colour palettes, or seasonal ideas keeps your audience inspired and looking to you for what’s current. This positions you as more than a florist — you become a tastemaker.

How to Repost Well

• Always credit the creator — tag them in the caption and in the image.

• Explain why you’re sharing it — a short note adds value for your followers.

• Keep a balance — your own content should still be the main focus.

• Use tools wisely — apps like Repost or Instagram’s built-in “Add to Story” make it easy.

A Florist’s Reposting Idea List

• Customer event photos of your work

• Seasonal inspiration from growers or wholesalers

• Behind-the-scenes shots from floral shows or workshops

• Colour trends and style boards

• Industry tips and insights from floral educators

Final Thought

Reposting is not about filling space. It’s about building relationships, showcasing your taste, and reminding your audience that you’re part of a bigger, beautiful floral world. With the right mix of original posts and well-chosen reposts, your Instagram feed can work harder for your business — without doubling your workload.